Product Leadership · Building · AI · Automation

I build better products, teams, and AI-enabled ways of working.

Who I am professionally

I’m a product leader, builder, and advisor with 12+ years of experience, mainly in B2B SaaS. I’ve worked across established businesses and early-stage ventures, usually where the job is to turn ambiguity into better decisions, sharper execution, and useful momentum.

I bring a founder mindset, practical product judgement, and a hands-on interest in building. That now includes active work with consumer-grade AI, side projects, and real-world experimentation with what actually changes when these tools become part of how teams operate.

Read my path LinkedIn

Coaching founders? Find me at Zero to N →

Selected outcomes

Evidence over theatre.

Enterprise workflow integrations

Influenced roughly 90% of new-business pipeline through enterprise workflow integrations.

AI-assisted content operations

Reduced AI-assisted content creation from days or weeks to hours.

Faster delivery cycles

Cut project duration from six weeks to three and increased iteration capacity.

Commercial responsibility

Owned a £60m portfolio with 60% gross margin and full P&L responsibility.

Greenfield to revenue

Took a greenfield product to first paying customers within 12 months.

My Path

The roles, builds, and experiments that got me here.

Dec 2025–Present Work eduMe Head of Product Leading product strategy, product vision, and teams focused on understanding frontline worker needs deeply.

Tasked with advancing growth and expanding market share in eduMe’s ICP.

Jul 2025–Dec 2025 Work eduMe Lead Product Manager Led product management and design across all squads, owning product vision, delivery, team development, and roadmap alignment to OKRs and commercial goals.

Drove AI adoption across product and internal processes through agents, automation, and insight tooling.

Jul 2021–Jul 2025 Work eduMe Senior Product Manager (Platform) Led eduMe’s Platform Tribe before consolidating into the Flow Squad, shifting from bespoke developer integrations toward scalable partner-driven integrations and flagship enterprise solutions.

Introduced APIs, SDKs, and webhooks.

Launched the first Workday Certified integration.

Led early AI-assisted content creation initiatives.

Venture

Zero to N

My venture helping founders build better products.

Project

ProbateSwift

AI-first probate product focused on simplifying probate in England and Wales.

Project

FormFast / FastForm

Form automation platform focused on structured workflows, logic, enrichment, and form completion.

Project

Decluttr

AI-powered product concept related to generating marketplace listings from images and structured item analysis.

Project

Ruksak

Portable context system for AI chats and agents.

Issued Apr 2024 Education Introduction to AI/ML Fluency Udacity Skills: Machine Learning, Artificial Intelligence (AI).

Issuer: Udacity.

Issued Mar 2024 Education AI For Business Leaders Udacity Skills: Artificial Intelligence (AI), Machine Learning, +1 skill.

Issuer: Udacity.

Credential file: learn.udacity.com_view-certificate_nd054.pdf

Issued Dec 2023 Education Python Essentials for MLOps Duke University Skills: Python (Programming Language), MLOps.

Issuer: Duke University.

Credential file: Coursera 9RJ83BPANL59.pdf

Issued Oct 2021 Education

Code Foundations Skill Path

Codecademy

Dec 2018–Jul 2021 Work Protolabs EMEA IM Product Manager Led product work in digital manufacturing, including system redesign around the digital thread, new product introduction, VOC-driven change, and commercial product leadership.

Owned a £60m portfolio with 60% gross margin and full P&L responsibility.

Issued Mar 2021 Education

PMC Level I

Pragmatic Institute

Jan 2018–Jan 2023 Project Agreeme Co-Founder Legal tech startup for peer-to-peer agreements, such as house shares.

Built with 2 co-founders and 2 non-executive directors.

Project

LOL Eats

Novelty food gifting ecommerce business with a 5-star food hygiene rating.

Dec 2016–Nov 2018 Work Salesbadger Product Manager B2B business intelligence SaaS incubated within sales-i, focused on QuickBooks-integrated invoice analysis and actionable insights.

Shortlisted as a Top 10 finalist in Intuit’s 2018 App Showdown.

Dec 2016–Nov 2018 Work

sales-i

Product Manager

Supported product during a transition from a Flash-based monolith to a PHP microservices architecture, while contributing analytical tooling and machine-learning related product development.

Issued Oct 2015 Education

AgilePM Practitioner

APMG International

Issued Oct 2015 Education

AgilePM Foundation

APMG International

Jul 2015–Present Project

Try It 4 Real

Live-action affiliate/event marketing site for specialist events.

Project

Freestate of Digbeth

Business consultancy supporting local creatives.

Apr 2015–Present Project

Peaky D’s

Fashion brand inspired by Birmingham’s period style, combining traditional design with modern style and ethics.

Work

ELEY

Business Development / Product Manager

Project

Zombie Earth

Live-action zombie escape events. I was a partner focused on business development.

Project

Garcon

Table ordering app.

Work

IMI Graduate Scheme

2010–2011 Education

University of Portsmouth

MSc, Mechanical Engineering

Work

Direct marketing (Market Makers)

Work

Door-to-door telecoms sales

Work

Insurance inbound sales

Work

Sub-prime mortgage lead generation

Project

Worldwide Rude Food

Fun Christmas hampers.

2005–2008 Education

University of Warwick

BSc (Hons), Engineering with Business Studies

Project

DW

Pop art business producing acrylic artwork on canvas through commissions and eBay.

Education

Sutton Coldfield College

Chemistry, Maths & Physics

What I focus on

Strategy is only useful if it changes how the work gets done.

Product Leadership

Setting direction, improving judgement, and creating the conditions for better decisions and better delivery.

AI Enablement

Helping teams think beyond AI features alone and use AI to improve customer value, growth, and internal scale.

Automation

Designing practical systems, workflows, and operating patterns that reduce drag and create leverage.

Building

Staying hands-on through side projects, experiments, and applied work that keeps the thinking practical.

Current projects / explorations

The areas I keep returning to.

AI-native workflows

Exploring how teams can redesign work around AI rather than bolt it awkwardly onto existing process.

Automation that earns its keep

Building and testing systems that remove repetitive work, improve flow, and create operational leverage.

Product operating models

Looking at how product teams adapt when AI changes discovery, delivery, and the economics of execution.

Agent and context systems

Experimenting with memory, orchestration, and context so AI tools can be more useful in real working environments.

Writing

Notes on product, building, and AI.

Short pieces on product leadership, building, and where AI actually changes the work.

Read the blog

About

UK-based. 12+ years in product. Mainly B2B SaaS.

I’ve worked across established businesses and early-stage ventures, leading product strategy, teams, and execution where clarity, commercial judgement, and momentum all matter at the same time.

I’m drawn to the overlap of strategy, execution, systems, and building. My view is that AI should improve customer value, growth, and internal scale in practical ways, not just add noise to the roadmap.

Contact

Let’s talk.

Always up for a good conversation about product, building, and where AI actually changes the work. Email or LinkedIn is best.

If you’re a founder after coaching, that’s over at Zero to N.

me@davidbarn.es LinkedIn