Enterprise workflow integrations
Influenced roughly 90% of new-business pipeline through enterprise workflow integrations.
Product Leadership . Automation . Coaching . AI Enablement . Builder
I build better products, teams, and AI-enabled ways of working.
Who I am professionally
I’m a product leader, builder, and advisor with 12+ years of experience, mainly in B2B SaaS. I’ve worked across established businesses and early-stage ventures, usually where the job is to turn ambiguity into better decisions, sharper execution, and useful momentum.
I bring a founder mindset, practical product judgement, and a hands-on interest in building. That now includes active work with consumer-grade AI, side projects, and real-world experimentation with what actually changes when these tools become part of how teams operate.
How I help
I work with founders, leaders, and teams who want better product judgement, clearer priorities, and stronger execution. The work is practical, commercially aware, and low on fluff.
That can mean helping a team improve product direction, coaching a leader through decisions that need clarity, or making AI and automation thinking more grounded, more useful, and more connected to the business.
What I’m focused on now
Right now I’m spending time on AI-native workflows, automation, product operating models, and agent or context systems that make modern tools genuinely useful in day-to-day work.
The thread running through it is simple: understanding what AI changes for product, growth, and operations, and how to use that change well rather than just shipping superficial features.
Selected outcomes
Evidence over theatre.
AI-assisted content operations
Reduced AI-assisted content creation from days or weeks to hours.
Faster delivery cycles
Cut project duration from six weeks to three and increased iteration capacity.
Commercial responsibility
Owned a £60m portfolio with 60% gross margin and full P&L responsibility.
Greenfield to revenue
Took a greenfield product to first paying customers within 12 months.
My Path
The roles, builds, and experiments that got me here.
Sutton Coldfield College
Chemistry, Maths & Physics
DW
Pop art business producing acrylic artwork on canvas through commissions and eBay.
University of Warwick
BSc (Hons), Engineering with Business Studies
Worldwide Rude Food
Fun Christmas hampers.
Sub-prime mortgage lead generation
Insurance inbound sales
Door-to-door telecoms sales
Direct marketing (Market Makers)
University of Portsmouth
MSc, Mechanical Engineering
IMI Graduate Scheme
Garcon
Table ordering app.
Zombie Earth
Live-action zombie escape events. I was a partner focused on business development.
ELEY
Business Development / Product Manager
Peaky D’s
Fashion brand inspired by Birmingham’s period style, combining traditional design with modern style and ethics.
Freestate of Digbeth
Business consultancy supporting local creatives.
Try It 4 Real
Live-action affiliate/event marketing site for specialist events.
AgilePM Foundation
APMG International
AgilePM Practitioner
APMG International
sales-i
Product Manager
Supported product during a transition from a Flash-based monolith to a PHP microservices architecture, while contributing analytical tooling and machine-learning related product development.
LOL Eats
Novelty food gifting ecommerce business with a 5-star food hygiene rating.
PMC Level I
Pragmatic Institute
Code Foundations Skill Path
Codecademy
Zero to N
Product consultancy / coaching work.
ProbateSwift
AI-first probate product focused on simplifying probate in England and Wales.
FormFast / FastForm
Form automation platform focused on structured workflows, logic, enrichment, and form completion.
Decluttr
AI-powered product concept related to generating marketplace listings from images and structured item analysis.
Ruksak
Portable context system for AI chats and agents.
What I focus on
Strategy is only useful if it changes how the work gets done.
Product Leadership
Setting direction, improving judgement, and creating the conditions for better decisions and better delivery.
AI Enablement
Helping teams think beyond AI features alone and use AI to improve customer value, growth, and internal scale.
Automation
Designing practical systems, workflows, and operating patterns that reduce drag and create leverage.
Coaching
Supporting founders, leaders, and teams with grounded product thinking, execution clarity, and honest challenge.
Building
Staying hands-on through side projects, experiments, and applied work that keeps the thinking practical.
Current projects / explorations
The areas I keep returning to.
AI-native workflows
Exploring how teams can redesign work around AI rather than bolt it awkwardly onto existing process.
Automation that earns its keep
Building and testing systems that remove repetitive work, improve flow, and create operational leverage.
Product operating models
Looking at how product teams adapt when AI changes discovery, delivery, and the economics of execution.
Agent and context systems
Experimenting with memory, orchestration, and context so AI tools can be more useful in real working environments.
About
UK-based. 12+ years in product. Mainly B2B SaaS.
I’ve worked across established businesses and early-stage ventures, leading product strategy, teams, and execution where clarity, commercial judgement, and momentum all matter at the same time.
I’m drawn to the overlap of strategy, execution, systems, and building. My view is that AI should improve customer value, growth, and internal scale in practical ways, not just add noise to the roadmap.
Contact
Open to thoughtful roles, advisory work, and useful conversations.
The easiest way to reach me is by email or LinkedIn.